De managementconsultants van Bekaert Stanwick ontwikkelden samen met het softwarebedrijf Point-X een krachtige tool waarmee grotere bedrijven aan 'Knowledge Management' te doen. Wij schreven de Engelse copy voor een advertentie en een Brochure op basis van een briefing in het Nederlands.

Cognistreamer advertentieThe future of any organisation
is locked inside the brains of its people

  • How do we spot new ideas and how well do we cherish and nurture them?
    Do our people have the necessary skills?
  • What sets our company apart from our competitors?
  • In which market segments can we force a breakthrough?
  • CogniStreamer provides all the answers and helps you to manage your ‘corporate brain’.

A hard nut to crack: innovation

‘Innovate or lag behind’, that is how we could summarise the iron rule of today’s highly competitive industrial environment. Most companies are fully aware of this, but only few of them seem to be able to generate viable new ideas that they can subsequently develop into technological and commercial successes. The reason for this lies in the nature of innovation itself. Any technological and commercial breakthrough is invariably the result of the collaboration of qualified people with totally different – and sometimes even conflicting – visions, methods, judgements and opinions. This clash of ideas can work wonders, provided that a company-wide synergy can be established. This is exactly what CogniStreamer is designed to do.

The strength of CogniStreamer lies in its origin

CogniStreamer is a comprehensive knowledge management system that allows your company to actively manage the skills of its people, the core competencies of its departments and the innovative power of its visions and ideas. It turns innovation into a well-structured process.

The system is based on benchmarking research and has originally been developed within the Bekaert Group, which is a multinational company and a world leader in advanced metal transformation and coating technologies. Several years of experience in practical knowledge management have thus been poured into a combination of software and services that are quite unique in their concept and design.

What exacty is CogniStreamer?

CogniStreamer helps you to effectively manage the creative flows within your organisation. The cornerstone is a suite of three applications that you can seamlessly integrate into your corporate intranet.

1. The CogniStreamer Innovation Manager

Each organisation produces a constant flow of new ideas, some of them having the potential to develop into innovative products or services. The challenge is less to let people generate these ideas than to make sure that the ideas are given sufficient consideration.

The CogniStreamer Innovation Manager consists of an innovation portal built around an Innovation Idea Bank and an Idea Hopper. These components work together like a funnel. Ideas that are poured in at the top, are often combined with other ideas until they finally emerge as fully fledged projects.

The Innovation Idea Bank (IIB) is the trigger and the incubator for innovative concepts. Each and every employee is invited to submit new ideas and explore the submissions of his or her colleagues. By adding comments and suggestions to the ideas and by even linking them together, ideas are being pushed further down the funnel until they enter the Idea Hopper. At this stage, financial and commercial information is added from different internal and external sources and the ideas further develop into genuine business concepts. Ideas that survive the ‘hopper stage’ may eventually become formal projects enriching the project portfolio.

2. The CogniStreamer Skill Manager

Large companies often find it difficult to make the most of the skills of their people. They invest in training programmes for their employees, but afterwards the newly acquired skills are largely left unused and soon nobody is aware anymore of their presence in the company. That is why in a large company it can be quite a task to find people with the right skills and qualifications to work on certain projects, unless the company decides to implement the CogniStramer Skill Manager.

At the heart of the CogniStreamer Skill Manager there is a database which is customised for each company. It has a tree structure which the company’s senior managers trace out with the help of the CogniStreamer consultants. As soon as this structure has been set up, the Skill Manager can be configured and launched on the company intranet.

Employees are then invited to state what their skills are. To make sure that all information they provide is attached to the right branch of the tree-structured database, the skill input screens provide ample guidance.

The CogniStreamer Skill Manager is a very useful tool for project managers who need to staff their project team with skilled workers and for human resource managers who want to optimise their recruitment and organisation development policies.

3. The CogniStreamer Competencies Manager

Core competencies can be defined as synergies of skills and technologies. They create competitive advantages for the organisation and are valued by the customers. They are also very hard for the competition to duplicate. Core competencies should be leveraged to other products or markets and that is exactly what the CogniStreamer Competencies Manager is designed to do.

The implementation of the CogniStreamer Competencies Manager for your company or organisation presupposes a strategic reflection on current and future core competencies. The CogniStreamer consultants will guide you through this critical process.

By enabling you to literally browse trough the core competencies in your organisation, the Cognistreamer Competencies Manager helps you to discover connections and similarities that you never knew were there. You will most probably come upon gaps you may want to fill with core competencies which are elsewhere available in the organisation. The CogniStramer Competencies Manager is indeed a real mind opener.

CogniStreamer as a community builder

To make sure the system is self-sustaining and does not require too much attention from highly qualified – and expensive – staff, CogniStreamer is embedded in a portal environment that stimulates and rewards employees who make proper use of the system.

People who submit ideas to the Innovation Manager can follow their suggestions as they develop into new business concepts. If they fill in their personal data in the Skill Manager, they also stand a better chance to be picked out for work on new and groundbreaking projects. The CogniStreamer portal also contains messages that draw peoples’ attention to good practices and new developments within the company. In short, CogniStreamer is a great community builder which should become part of every ambitious and innovating company.

Why should you implement the CogniStreamer system?

  • CogniStreamer establishes a company-wide synergy, always directed towards the future of the organisation.
  • CogniStreamer guarantees your company can make the most of all good and innovative ideas your people generate.
  • CogniStreamer makes sure that no-one’s special skills are left unused.
  • CogniStreamer helps managers to organise the intellectual cross-fertilisation among business units.
  • CogniStreamer reveals the knowledge gaps that need to be filled in.
  • GogniStreamer is a great community builder.

Lees ook onze advertentie voor Cognistreamer